KOREAN GANGNAM STYLE TV

NCT even has three subunits- NCT U, NCT 127, and NCT Dream-each focused on reaching different age groups and demographics. Some bands have even formed subunits to target different audiences, like supergroup EXO, who perform in both Korean and Mandarin. GOT7 recently dropped their new album title track вЂњ LullabyвЂќ in four languages: Korean, Mandarin, Spanish, and English. To capitalize on their rising popularity across the globe, many K-pop artists now record songs in multiple languages. This past July, GOT7 became the first K-pop act to play BrooklynвЂ™s Barclays Center, and last month, BTS, in partnership with UNICEF, became the first K-pop group to deliver a speech at the United Nations. In September 2017, the genre had its first Billboard Top 10 debut with BTSвЂ™s Love Yourself: Her. Recently, K-pop hit some major international milestones.

KOREAN GANGNAM STYLE TV

Driven by social media fan fever and Korean TV dramas, the Korean Wave-an increase in global popularity of South Korean culture and entertainment-has broken through to the U.S., Latin America, Europe, and beyond. K-pop first captured the worldвЂ™s attention with PSYвЂ™s 2012 viral вЂњ Gangnam Style.вЂќ Ever since, the genre has evolved into a diverse and popular subculture internationally. вЂњIt is our aim to be a platform of discovery for both artists and music lovers, and we are excited to help Spotify fans across the world enjoy and be inspired by Korean music.вЂќ For a genre thatвЂ™s in a different language and from a very different culture, it is inspiring to see how K-pop is making its mark on the global stage,вЂќ says Eve Tan, Shows & Editorial, Team Lead, Spotify, Southeast Asia. вЂњK-pop or the Hallyu wave is truly an Asian success story. Its fast tempos, thrilling visual components, and resonant use of melody and storytelling have captivated fans on every continent-and on our dedicated K-pop hub. These numbers grow each day, making K-pop one of the most-streamed genres across the globe. K-popвЂ™s popularity has reached a fever pitch: On Spotify, more than 14.2 billion K-pop tracks have been streamed globally, and fans have spent over 46 billion minutes since July 2015 listening to their favorite Korean tracks. And yet, BTS has inspired fans of all ages, races, cultures, and genders not just in Asia, but in the U.S. Just a few years ago, a sold-out show at one of AmericaвЂ™s biggest stadiums may not have been in the cards for a young Korean band. Opening up about critics whoвЂ™ve called him washed up, Psy said, вЂњI think the pain from being called that would be far greater than not being able to be on stage.вЂќ Either way, Park Jae-sang is proving he still has some serious вЂGangnam StyleвЂ™ and isnвЂ™t the one-hit-wonder some might think he is.Last week, when K-pop group BTS took the stage at New YorkвЂ™s Citi Field, international #BTSArmy members showed up in droves some had traveled from across the country and camped out weeks in advance for the promise of catchy beats, a chorus that hooks you, and charismatic dance moves. So, is Psy the K-pop equivalent of Simon Cowell? Taking a backseat from being in the limelight, Psy founded P Nation in 2019 and has already signed a number of high-profile Korean artists. His eighth album was released in 2017, followed by Psy parting ways with YG Entertainment in 2018. Talent manager Scooter Braun admits that it was Psy who opened his eyes to the lucrative K-pop market. He concluded, вЂњWithout my sunglasses and hair gel, I obtain freedom.вЂќ Even if Psy is quieter these days, he arguably changed the K-pop scene. Illegal activities were said to take place at an event held by Malaysian businessman Jho Low, however, Psy denied any knowledge of what was taking place.Дespite PsyвЂ™s signature look, he still manages to find some peace and quiet. Psy was a close friend with Hyun-suk and had to testify against allegations of bribery, tax evasion, and sex crimes. Last year, The Hollywood Reporter explained how Psy was called as a witness in the case against music mogul Yang Hyun-suk - the founder of YG Entertainment. More recently, he was embroiled in South KoreaвЂ™s K-pop crime scandal.

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